[Branding] COCA COLA rebrands and redesigns DIET COKE

Davide Scialpi β€” Economist
1 min readJan 20, 2018

booom!… COCA-COLA has announced a complete #redesign/ #rebranding of the DIET COKE, including the addition of fruit-flavoured versions…. 🍏 🍎 🍊 πŸ‹ πŸ‡ πŸ“ πŸ’ 🍍

hmmm, the new diet coke looks like a healthy energy juice….or an energy chocolate bar! 😎

The Rebranding seems to aim at appearing much more healthier as well as being more appealing among Millennials.

What you think?…

Diet Coke Rebranding β€” Coca Cola Branding

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Davide Scialpi β€” Economist

Economist: Senior Management Director & Consultant specialised in strategy design-execution for brands-organizations https://www.linkedin.com/in/davidescialpi/