[Corporate Branding] LAMBORGHINI goes REBRANDING!

New logo — Lamborghini
New Redisigned Logo — Lamborghini
Lamborghini — Old Logo
CEO — Automobili Lamborghini

Automobili Lamborghini S.p.A. has officially rebranded by restyling its #logo!!

A fresh new #identity for the legendary automaker, symbolizing a dynamic evolution (a transformation process) 🚀🔧

Here is my comment!

👉 Davide Scialpi’s comment: “Its’ time for change for many #Brands. A new identity simply means a new marketing positioning to properly compete in the new era of business, which is tech, purpose and innovation-led. #Lamborghini wants to be on top on all of these fronts. We love that. Great job!”

#KOB #KeepOnBranding #Rebranding

Davide Scialpi, is an Economist, Corporate Branding and Brand Strategy Expert, Martech Strategist, Digital Transformation Leader.

Contacts: 3289251290 or dscialpi@keeponbranding.com

--

--

Davide Scialpi — Economist

Economist: Senior Management Director & Consultant specialised in strategy design-execution for brands-organizations https://www.linkedin.com/in/davidescialpi/