[Research]WHAT is a BRAND? … Research by “KOB -KEEP ON BRANDING”!

WOOOOW THANK YOU…WHAT A SUCCESSFUL SURVEY!! UN-BE-LIEV-ABLE!!!

We, KOB — Keep on Branding (Global Branding Strategies), have conducted a live web survey on #Branding fundementals. 📊😀

We asked this: Q: WHAT IS A #BRAND

Interesting FINDINGS: Here are the results of the survey: 📉

1 — A Brand is a set of perceptions — 43% 😳
2 — A Brand is an experience — 27% 🎉🎹
3 — A Brand is a set of meanings — 27% 😮
4 — A Brand is a name / logo… 3%🎨

Well, here is my personal view:……”I am NOT surprised at all. We are on the right way to do branding properly and effectively. We need to do much, much more but we are not miles away from the goal 🏁. Let’s keep working TOGETHER.. in this direction”

🙏Thanks to all the managers and professionals who have voted and contributed to produce this research ..from #Brands such as:
#REDBULL
#UNIVERSITYofCALIFORNIA
#EY
#IMDBusinessSchool
#COCACOLA,
#FERRERO
#TikTok
#CAPGEMINI
#LUXOTTICA
#UNICREDIT
#StandardCharteredBank
#OVS #Alessi,
#Afterpay,
#ArenaWaterInstinct
#FourSeason
#SodaStream
#LibertyGlobal
#Stanleyblackanddecker
#Ikea #Honeywell
#Beiesdorf
#Roboze #Heineken
#Moodys #HP #Mettle
#Rabobank
#DeutscheTelekom
#Signify
#FerrovieDelloStato
#ColgatePalmolive

Again, thanks!!🙏

Look forward to the next +KOB! +KOB! +KOB! 🚀 Research!

In the meantime, work with us: info@keeponbranding.com or dscialpi@keeponbranding.com

#KeepOnBranding #BrandStrategy

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